2007 CampusMBA Print Campaign
In 2007, we created a print campaign for CampusMBA to correspond with the launch of their new Web site at www.campusmba.org. The campaign consisted of four quarterly catalogs of course offerings, ads that ran in trade publications and other “as needed” collateral. Many different people make up the customers of CampusMBA, this was a tribute both to their diversity and to the common thread of CampusMBA that brought them all together.
Home Loan Learning Center — www.homeloanlearningcenter.com — Ad Campaign
This colorful ad campaign was developed to follow the launch of the consumer education Web site, www.homeloanlearningcenter.com. The campaign targeted consumers and ran in publications like Speedworld magazine. The idea was that homebuying can be complicated, but it doesn’t have to stay that way.
MBA Corporate Print Ads
These ads were part of a series of ads that ran in “inside the Beltway” publications like The Hill, Roll Call and National Journal. The photos were part of a photo shoot that I art directed to create a library of photos that were exclusively ours.
The Simple Facts: A Guide to Mortgages
As mortgages grew more complex, MBA perceived a need to educate homebuyers about them. The Simple Facts: A Guide to Mortgages is a tool that was to be part of the mortgage shopping process. Research played a key role in the development of this piece including focus groups that we conducted around the U.S.
Mortgage Bankers Association (MBA) Logo
In 2003, MBA kicked off an effort to redefine itself. Along with a name change — removing “of America” from after Association — the association redesigned its logo, collateral and set new brand guidelines. I worked on all facets of this project, but the logo is the enduring part of it as the guidelines have evolved. The mark is meant to convey the equal representation of both the commercial/multifamily and the residential mortgage markets. The following two logos are major sub-brands of the main brand, their marks both mirror vertical MBA mark while referring to previous popular marks — the mouse and the pen for CampusMBA and the Capitol dome for MORPAC.
MBA’s Annual Convention & Expo 2007 Logo and Print Collateral
The theme of the MBA’s Annual Convention & Expo, Revolutionary Times — Making History, pretty much required that the design refer to Colonial America. By mixing the antique with the modern, we conveyed a sense of looking back while moving forward. Some of the marketing materials — and seen below — that used the very thematic concept were three marketing brochures, an ad campaign and a program book for use at the convention.
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